Nor Azman Ismail is a professor at Universiti Teknologi Malaysia (UTM) who has served as Deputy Dean of Research and Innovation, Deputy Director of Corporate Affairs, and University Web Director. His research explores the intersection of technology and human interaction, with a focus on Human-Centred Artificial Intelligence (HCAI), Computer Vision, and User Experience (UX). In higher education, he has contributed to digital transformation by leveraging UX principles and Web Analytics to enhance university web platforms, improve accessibility, and support data-driven decision-making.